Guest post
A new article is written and published on the site, with your link
placed naturally within the content. You either provide the article
yourself or order it from our copywriting team.
When it makes sense: You want a topically relevant piece of content
supporting the link, or you're targeting sites with strict editorial
standards that require original submissions.
What to know: Publisher review time varies. Sites with active
editorial teams may take a few days; others turn around same-day.
Estimated turnaround is shown on each listing before you order.
Link insertion (inner page link)
Your link is added into an existing, already-published article on the
site — not a new post. A short sentence may be added naturally to
accommodate the anchor text if needed.
When it makes sense: Faster placement, lower cost, and
contextually relevant if the existing article already covers your niche.
Good for scaling volume without producing new content at every
step.
What to know: You don't control the exact article — the publisher
selects the most relevant existing piece on their site. If placement fit
matters to your campaign, check with our team before ordering.
💡 "Innerpage link" means the same thing as link insertion — the
link lives inside an existing page, not the homepage or a new guest
post article.
Homepage link
Your link is placed directly on the site's homepage — typically in a
footer, sidebar, or partner section.
When it makes sense: Strong domain authority signal, useful for
competitive niches where homepage DR carries weight. Less about
topical relevance, more about raw link equity.
What to know: Not every site in the marketplace offers homepage
placements. Filter by link type to find listings that do. Duration may
vary — check the listing details, as some homepage links have a
specified placement period rather than an open-ended one.
Quick comparison
Type | New content? | Placement location | Typical use case |
Guest post | Yes | New article | Topical relevance, editorial sites |
Link insertion | No | Existing article | Speed, scale, cost efficiency |
Homepage link | No | Homepage | Authority signal, competitive niches |
💡 Next step: How to Place Your First Order
