Guest post
A new article is written and published on the site, with your link placed naturally within the content. You either provide the article yourself or order it from our copywriting team.
When it makes sense: you want a topically relevant piece of content supporting the link, or you're targeting sites with strict editorial standards that require original submissions.
What to know: publisher review time varies. Sites with active editorial teams may take a few days; others turn around the same day. The estimated turnaround is shown on each listing before you order.
Link insertion (innerpage link)
Your link is added to an existing, already published article on the site, not a new post. A short sentence may be added to fit your anchor text naturally.
When it makes sense: faster placement, lower cost, and contextually relevant if the existing article already covers your niche. Good for scaling volume without producing new content each time.
What to know: when you fill in the order details, you choose who picks the article:
You pick it: add the URL of the article where your link should be placed.
The publisher picks it: the publisher selects the most relevant existing article on their site.
💡 In the marketplace, link insertions are listed under the Innerpage links tab. The link lives inside an existing page, not on the homepage or in a new guest post.
Homepage link
Your link is placed directly on the site's homepage, typically in a footer, sidebar or partner section.
When it makes sense: a strong authority signal, useful in competitive niches where homepage DR carries weight. It's less about topical relevance and more about raw link equity.
What to know: not every site offers homepage placements, so filter by link type to find the ones that do. Check the duration on the listing: homepage links can run for 3, 6, 12 or 24 months, or be permanent.
Quick comparison
Type | New content? | Placement location | Typical use case |
Guest post | Yes | New article | Topical relevance, editorial sites |
Link insertion | No | Existing article (you can pick it) | Speed, scale, cost efficiency |
Homepage link | No | Homepage | Authority signal, competitive niches |
💡 Next step: How to Place Your First Order