Most backlinks live inside articles — either a guest post or an existing page. A homepage link sits on the root URL of the site, which is usually the most authoritative page on any domain. In terms of link equity, you're getting a signal from the strongest page the site has.

Homepage links are less about topical relevance and more about raw domain authority. The context around your link is minimal — you're in a list of partners or sponsors rather than embedded in content about your niche.

For campaigns where authority signal matters more than topical alignment, that trade-off makes sense. For content-driven SEO strategies, guest posts or link insertions typically serve better.

Many homepage links have a stated placement duration of 3, 6, 12 or 24 months, and some are permanent. The duration is shown on each listing before you order. Budget accordingly, and factor in renewal if the placement is working well for you.

It depends on your campaign goals. Homepage links are worth considering when:

They're less useful if topical relevance is your primary objective or if you're operating with a limited budget — guest posts typically offer more context for the same money.

💡 Related: Link Types Explained → How to Place Your First Order