What makes it different
Most backlinks live inside articles — either a guest post or an existing page. A homepage link sits on the root URL of the site, which is usually the most authoritative page on any domain. In terms of link equity, you're getting a signal from the strongest page the site has.
The trade-off
Homepage links are less about topical relevance and more about raw
domain authority. The context around your link is minimal — you're in a list of partners or sponsors rather than embedded in content about your niche.
For campaigns where authority signal matters more than topical alignment, that trade-off makes sense. For content-driven SEO strategies, guest posts or link insertions typically serve better.
Duration
Homepage links often have a stated placement duration — 3, 6, or 12 months — rather than being permanent. This is shown on the listing.
Budget accordingly, and factor in renewal if the placement is working well for you.
Is it worth it?
It depends on your campaign goals. Homepage links are worth
considering when:
You're in a competitive niche where DR carries weight
You need to build authority quickly and have the budget for it
The site's homepage has strong traffic and the placement is visible rather than buried in a footer
They're less useful if topical relevance is your primary objective or if
you're operating with a limited budget — guest posts typically offer
more context for the same money.
💡 Related: Link Types Explained → How to Place Your First Order