How to get there
Go to Tools in the top navigation and select Competitor Link Gap.
Step by step
Create a project.
Each project is one website: the domain you want to build links for. The tool uses it as the baseline, the site you're closing the gap for. The same project also appears under Projects, where you can track its link orders and stats.
Add competitors.
Add your competitors' domains. We recommend up to 5, focused on direct competitors: the sites consistently outranking you for the keywords you care about. The tool runs a full backlink scan automatically. The first scan can take 5–10 minutes.
Use the Competitor gap match filter.
Once the scan is complete, go to the marketplace and turn on Competitor gap match under Platform filters. This shows only placements that already link to at least one of your competitors. The Competitors column shows how many of them each site links to. The higher the number, the more your rivals rely on it.
Find and fill the gap.
Browse the filtered results, apply any other filters you need (DR, niche, price, link type), and order directly from the marketplace. These sites have already shown they're relevant to your space: your competitors' link profiles prove it.
To review all your gaps in one place, go back to Tools → Competitor Link Gap. From there you can see all your competitors and click through to their opportunities.
💡 Add a mix of direct and indirect competitors. Direct competitors give you the most relevant opportunities. Indirect competitors, adjacent sites ranking for related terms, often surface placements you'd otherwise miss.
💡 Use "Exclude purchased" alongside Competitor gap match to hide sites you've already ordered from, so the results stay focused on gaps you haven't closed yet.
💡 Add a tag search for topical fit. Combine Competitor gap match with a tag such as #fintech to see only competitor-linked sites that cover your exact topic.