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What's the Difference Between Self-Serve and Managed?

Both models use the same marketplace and the same publisher inventory. The difference is who does the work.

Written by Velichko Achev
Updated today

Self-serve

You run everything yourself. You browse the marketplace, choose placements, place orders, submit content, and track results β€” all within the platform. Our team is available via chat if you need help, but the decisions and execution are yours.

Self-serve works well for SEO specialists, agencies with established

link building workflows, and anyone who wants full control over

publisher selection and campaign pace.

Managed

Our team handles everything β€” following (or creating) your strategy, publisher selection, outreach, content, order management, and reporting. You set the goals, define the budget, and review progress. We do the rest.

Managed accounts have a minimum monthly budget requirement.

Management itself is free β€” you only pay for the links.

This is the right fit if you want results without running the operational side yourself, or if your volume is high enough that the time cost of self-serve outweighs the benefit of control.

Can you switch between them?

Yes. If you start on self-serve and later want to move to managed, you

can do that without leaving the platform. Speak to our team via chat to explore what that looks like for your account.

What managed doesn't mean

Managed doesn't mean you lose visibility. You still see every order,

every placement, and every live link in your dashboard. The account

stays yours β€” we're executing on your behalf, not operating separately.

πŸ’‘ Interested in managed? Book a call with our team or reach out

via chat.


πŸ’‘ Related: How MeUp Works

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